Adweek Uber Teen’s First Campaign Captures Relatable Coming of Age Moments

Parents spend an average 52 hours a month chauffeuring their teens to various activites. But no matter how many hours they put in, no working parent can’t be two places at once. New Uber teen accounts allow guardians to go along for the ride when they can’t drive their teens themself.

To launch this new arm of our business, we channeled core coming of age moments big and small through a 21st century lens. We put the product UI front and center, and let our incredible cast take us on a series of emotional journeys.