Uber was built for spontaneity. Tap a button. Get a ride. But in these unprecedented times, some of us could really go for a good old fashioned plan.

Uber Reserve is for the planners. The square pegs in square holes. It’s also great for getting to the airport, and getting a stress-free night of sleep before an early morning flight.

We launched our new Reserve feature as a love letter to titans of travel timing. The Airport Dad whose family will always arrive just in time to be five hours early. The frequent flyer who’s timed her commute from curb to gate so she’s not at the airport a second longer than necessary.