natalie pollard
Creative Director
If you are a lover of Starbucks, the holiday season means one thing: Red Cups. This year, we lead social for the first ever coordinate global launch of the Red Cups, a full collection inspired by fan art.
Phase one: Tease the return
2. CELEBRATING THE RED CUPS' ARRIVAL
We mirrored the craft of the fan-designed cups with lovingly animated GIFs bringing individual designs to life.
3. ENCOURAGING THE SPREADING OF CHEER
Using a combination of digital innovation and handcrafted art, we broke through social clutter with arresting posts that reminded people of the joys of sharing a cup of coffee and holiday cheer with promotinal events throughout the season.
4. SEASONAL PRODUCT MARKETING
We seamlessly intertwined the Red Cup spirit with our evergreen business goal of growing in-app purchases.
RESULTS
We reached a global audience with over 232 pieces of content shared across Facebook, Instagram and Twitter in 30+ countries. Total global engagements exceeded the 4 million mark.
