To compel Adobe Photoshop users to migrate from software to the cloud, we turned their favorite photo editing tool into a gaming platform.

It's Oct. 31 in the year 2398, and the IXS FarStar has been cleared for re-entry into Earth's atmosphere. But one of the crew members has been felled by an unknown illness—and Adobe Photoshop's super-fan Facebook followers have been tasked with solving the mystery and saving our planet. 

To play, fans downloaded files from the cloud and into Photoshop. Clues were hidden in over 120 layers. Players used their Photoshop toolkit as a lab kit, shared their findings and theories across social, and participated in a Facebook Live Q&A with the ship's crew. 

The campaign helped drive a 22% increase in Creative Cloud subscriptions.