#LiveLoveLebanon | CNN International, 2016
Before we we married, my husband Cliff and I quit our jobs to travel the world and document food and ag culture in our rapidly changing times.
Along the way, CNN International invited us to co-produce and star in a series of commercials for the Lebanese Tourism Board. Yalla.
Earth Hour #GoDark | Edelman, 2015
To raise awareness for Ghirardelli's Intense Dark Chocolate line, we partnered with Earth Hour, a global effort to raise climate change awareness.
On March 28, Bay Area Ghirardelli fans gathered for a candle-filled night in Ghirardelli Square culminating with a count down to Earth Hour and turning off San Francisco's iconic Ghirardelli sign.
Over 6,000 attendees sampled over 25,000 squares of Intense Dark Chocolate during blind tastings with custom tasting notecards. Other activities included candle-lit yoga, a luminary path inspired by San Francisco's labyrinths, and table-top cacao bean zen gardens.
We extended the event to at-home chocolate fans with social posts encouraging a hour of analog activity to mark Earth Hour.
To compel Adobe Photoshop users to migrate from software to the cloud, we turned their favorite photo editing tool into a gaming platform.
It's Oct. 31 in the year 2398, and the IXS FarStar has been cleared for re-entry into Earth's atmosphere. But one of the crew members has been felled by an unknown illness—and Adobe Photoshop's super-fan Facebook followers have been tasked with solving the mystery and saving our planet.
To play, fans downloaded files from the cloud and into Photoshop. Clues were hidden in over 120 layers. Players used their Photoshop toolkit as a lab kit, shared their findings and theories across social, and participated in a Facebook Live Q&A with the ship's crew.
The campaign helped drive a 22% increase in Creative Cloud subscriptions.
As seen in: Thrillist. Refinery29, Bustle, People, Daily Mail, Eater
In a particularly fragmented holiday season, Starbucks coordinated the first unified global launch of its iconic red cups. The brand needed to generate and sustain excitement for this year’s red cups during its most important sales quarter, even as holiday shoppers spent more time online, and less time on Main Street.
Our solution was to lean into what customers love most about the holidays, making the cups themselves the centerpiece of content that rolled out across Instagram, Facebook, Twitter, Snapchat, Renren, and Weibo.
